Senior UX Designer · 10+ yrs

Designing software people actually want to use.

Turning ambiguous problems into clear, shipped product experiences.


Selected Work

3 case studies focused on impact and outcomes.

Ruggable · 2025 Service · Order Experience

Order Tracker, redesigned around real customer needs

Replaced a fragmented, email-based experience with a clear, real-time tracking flow.

28%
WISMO tickets
100%
post-ship inquiries
Read case study
Order Tracker — desktop tracking view Order Tracker — mobile shipped widget
Ruggable · 2024 AI · Product Recommendations

Designable, an AI tool that recommends rugs based on your space

Started as a chatbot, then a form. Shipped as a single photo upload. Customers drop a picture of their room and get a curated set of rug picks back in seconds. Retry for a fresh take on the same image.

14%
CVR · beats Rug Quiz
Read case study
Designable landing page, empty upload state
Ruggable · 2024 PDP · Size Selection

PDP Drawer, picking a size shouldn't feel like guessing

Moved size and system selection into a right-side drawer to clear above-the-fold clutter and open room for richer guidance. Shipped on Flatwoven and Tufted desktop in August 2024, then expanded across the catalog.

+9%
desktop CVR YoY
+8%
add-to-cart YoY
Read case study
Redesigned PDP, drawer closed
· · · · ·
Work Index

Ten projects, scan everything.

Ruggable · 2022–24
Brand LP Framework
Ruggable · Systems · 2021–25
Ruggable Design System. Built ground-up.
Self-Initiated · Design + Build · 2025–26
Grounded
Ruggable · Internal Tool · 2024–25
Visual Sitemap App
Multi-platform · 2019
IKON. Alienware streamer platform.
Salesforce · The Agency · 2018
The Agency CRM. Less of an eyesore.
Multi-platform · 2018
E! News. Pop culture, personalized.
NBCU · 2018 · Emmy nom
E! Live 360. Red carpet, in real time.
Storytime · 2015
Skit! 2.0
Interaction · 2023
Visual Filters (PLP)

About

I'm a tinkerer. I like figuring things out, like a puzzle.

Born and raised in Southern California. Ten years in product design, most recently leading at Ruggable. Off the clock: video games, drawing, hanging out with my son, and building from directions. There's something honest about following the directions until the thing exists.

Read more about me