Work / IKON

Three surfaces. One brand activation.

IKON is a gaming challenge platform. The Alienware Community Showdown was a six-week activation built on it. I designed the full flow end to end: a co-branded landing page, a dedicated desktop application, and a Twitch extension that lived alongside the broadcasts.

RoleUX / UI Designer
CompanyQuarterback (Ikon)
PlatformWeb · Desktop · Twitch Extension
Status● Shipped · 2019
In this piece

What's inside the deck.

The portfolio piece below walks through the brand and visual system, the three product surfaces I designed, and the campaign results.

  1. 01 Brand & visual system Typography (Montserrat across four weights) and the working color palette.
  2. 02 Landing Page Co-branded hero, prize structure, four-step join flow, streamer roster, and partner closing.
  3. 03 Desktop Application Home, Twitch sign-up, account verification, streamer selection, and the leaderboard climb.
  4. 04 Twitch Extension Docked side panel with prize callouts and highlight states, shown live in-stream.
  5. 05 Results Games played, hours logged, matches under campaign, and audience reach across social and video.
IKON Alienware Community Showdown — full portfolio piece including brand system, landing page, desktop application, Twitch extension, and results
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