Red carpet, in real time.

Two products. One audience.

At E!, red carpet coverage was its own product surface. Editorial readers came to eonline.com expecting fresh photos seconds after each arrival. App users wanted in, on the broadcast itself: cameras at the limousine drop, on the runway, in the studio. I worked on both during the 2018 award season.

The Arrivals Gallery handled the editorial side: a real-time photo gallery on eonline.com with seamless ad integration, designed for the kind of minute-to-minute refreshing that happens during the Oscars or the Met Gala. The E! Live 360 platform handled the immersive side: branded 360 livestreams with multiple cameras, delivered through the E! News mobile apps, with AT&T as the sponsor. The 360 work earned an Interactive Emmy nomination.

Cameras on the carpet. In your hand.

E! Live 360 was a branded, multi-camera 360 livestream platform built into the front door of the E! News iOS and Android apps. For the 2017 Live From The Red Carpet (LRC) event, three feeds ran in parallel: a Hosted Channel from E! Studios, a 360 Fashion Channel at the pose-and-turn, and an Arrivals Channel at the limousine drop. Custom CTAs on desktop and mobile web drove users to download the app and engage with the experience. The interactive layer was sponsored by AT&T and earned an Interactive Emmy nomination.

On the device

Rotating the phone opened the full landscape view, with a button overlay that surfaced the camera options without blocking the live feed. Below, the same player running on the iPhone during a live event.

Landscape · clean view

Landscape · camera overlay

Landscape · live

Portrait · live

A photo gallery built for the moment.

Red carpet coverage on E! moves fast. Photos land at eonline.com seconds after each arrival, and the audience is refreshing the page every minute or two waiting on the next celebrity. The Arrivals Gallery had to handle that real-time cadence without breaking the flow: new photos slide in as they're published, the layout stays stable, and ad units slot in where they earn the placement instead of interrupting the read.

I built the gallery as a fully interactive prototype, not a stack of mockups. Every state had real animation: how a new arrival enters, how the gallery scrolls, how an ad unit appears. The prototype was the spec, and engineering shipped from it directly.

States · same gallery, different beats

The gallery had to do four things at once: present the existing photos cleanly, announce new arrivals as they came in, host ad placements without dropping the editorial feel, and keep all of it readable on a fast-scrolling page.

01 · Default state

02 · New arrival

03 · Ad unit

04 · Ad units across the layout

Mobile

The same patterns adapted to a single-column mobile read.

Eight years in, still on the page.

The Arrivals Gallery is the long-runner. Launched on E! in 2018 and still running today: the latest red carpet on eonline.com (the Met Gala, the Oscars, the Golden Globes) uses the same pattern I designed. New photos, new celebrities, same gallery.

Live · 2026

The Arrivals Gallery on E! today.

Same layout, same beats, same ad slots. See it running on the Met Gala coverage at eonline.com.