Work / Skit!

Where kids make their own shows.

Skit! was a creative app for kids: pick characters, set the scene, add music and animation, and end up with a skit you made yourself. I led design on Skit 2.0 across iOS, Android, and web at Storytime Studios.

RoleDesign Director
CompanyStorytime Studios
PlatformiOS · Android · Web
Status Shipped · 2015
Kids playing and creating with Skit!
01 · The product

A creative platform built for storytelling.

Skit! gave kids the pieces to make their own animated skits. They picked characters, dropped props into scenes, layered in music and animation, and ended up with something they'd made themselves. The 2.0 release was a full rebuild: refreshed visual system, tighter creation flow, new features designed to keep kids coming back to make more.

Skit! feature graphic showing the core creation experience
The pieces of a skit: characters, scenes, music, animation. Picked, placed, and shared.
02 · What I designed

Design Director on Skit 2.0.

As Design Director at Storytime, I led design across mobile, tablet, and web for the 2.0 release. The work covered both the surface and the systems underneath:

  • Product design. Personas, user flows, wireframes, mockups, and the design system for Skit 2.0.
  • Feature design. Achievements, weekly challenges, magic touch, and the supporting interactions that pulled kids back into the loop.
  • Content production. Characters, objects, text, music, and animation, set up and integrated into the app.
  • In-app economy. Micro-transactions and the balance work that kept the economy fair across kid and parent expectations.
  • Visual QA. Making sure every element met the bar before publish.
  • Storytelling. Presentation videos for stakeholders and investors.
Skit! kid invite screen — friendly onboarding moment
An invite moment from the app. The 2.0 visual system leaned warm and approachable, with type and color tuned for kids and the parents looking over their shoulders.
03 · Selected screens

The app in real life.

Skit! lived on iPads in classrooms and bedrooms, on phones in backseats, and on the web for parents and teachers checking in. A handful of moments from real-world use.

04 · The buzz

Built for kids. Trusted by parents.

Three commitments shaped how the team thought about everything we shipped:

Privacy

COPPA Compliant.

We never collected a child's personal information without parental consent. Privacy was the floor, not the feature.

Reception

4.5 / 5 stars.

Skit! Kids was rated 4.5 out of 5 in the major app stores. Parents and teachers rated it as highly as the kids did.

Support

Personal touch.

Team Skit! worked together to make sure every skitter was having fun. Real humans behind the app, not a help desk script.

Awards and recognitions Skit! Kids received Press coverage and reviews of Skit! Kids
Back to the start
Ruggable · 2025 · Service

Order Tracker, redesigned around real customer needs.

Replaced a fragmented, email-based experience with a clear, real-time tracking flow. WISMO support volume down 28%, post-ship inquiries down 100%.

Read Order Tracker
Order Tracker — desktop tracking view Order Tracker — mobile shipped widget